toys, for sex
To launch Dame’s aloe-based personal lubricant, I crafted a visual story inspired by its clean ingredients and silky touch.
We topped it off with a viral campaign that turned the problem of slippery hands during playtime into a cheeky brand moment.
my role
art direction, design
credits
graham pollack, photographer
i sourced and designed the packaging for dame’s first bottled product, overseeing testing, compliance, and branding.
packaging design
created in collaboration with dame’s in-house product engineering team, i designed grip: a silicone bottle sleeve designed to minimize (only the unwanted) slipperiness during intimacy.
grip
